The PRIME Protocol
Performance Under Pressure
One-to-one performance coaching using hypnosis for new leaders facing their high-stakes firsts.
WHO IS THIS FOR?
The PRIME Protocol is for newly appointed executives and senior leaders presenting to a board for the first time.
Specialists in security, finance, or technical roles who are suddenly asked to deliver a major pitch.
Leaders representing their organisation and speaking on stage, at a panel or industry event for the first time.
Anyone with a high-stakes first coming up who knows that pressure could get in the way.
You earned the promotion because you’re good at what you do.
You know your subject. You know the numbers. You know your business.
But now the audience has changed.
And suddenly something that normally comes naturally feels different.
You prepare more than usual.
You keep reopening and adding slides.
You rehearse the opening again.
You think about the meeting when you should be switching off.
You imagine the question you don’t want them to ask.
And somewhere in the back of your mind is the thought:
“What if I get this wrong?”
And then it’s time for the presentation….
You walk into the room, and your mouth feels dry.
You start talking faster than usual.
You become aware of your voice, your hands and how you’re coming across.
Instead of talking to the room, you start reading the slides.
Someone folds their arms or looks unconvinced, and suddenly they’re the only person you can see.
A question you could normally answer without thinking suddenly feels difficult.
You lose your place.
You overthink the answer.
And afterwards, instead of thinking about what went well, you replay the moments you wish you could do again.
The frustrating part is that none of this reflects how capable you actually are.
You know you can perform better than that.
Now imagine that same presentation - but with a different outcome…
You walk in prepared, without feeling the need to over-prepare.
You know exactly what you want the room to understand.
You speak at your normal pace.
You look at people rather than hiding behind the slides.
You can pause without feeling the need to fill every second of silence.
A difficult question feels like a question, not a threat.
If someone interrupts you, you can handle it and keep going.
If you lose your place, you recover.
You can feel some pressure without letting it decide how well you perform.
You leave the room knowing what went well, what you can improve, and without replaying every small mistake afterwards.
You still feel like yourself.
More of your existing ability is available when you need it.
And this is where The PRIME Protocol can help…
The bespoke six-week programme, via Zoom, utilises hypnosis and personalised mental rehearsal to change the patterns and automatic reactions that take over under pressure.
You've earned the seat. Now you have to perform.
You got here because you're good at what you do.
But presenting to the board for the first time, or standing on a stage as the face of your company, feels very different.
You know your material. Then the pressure rises, and you overthink, rush, lose focus or go blank.
PRIME is designed to change that response, so more of your ability shows up when it matters most.
This is not presentation training.
The PRIME Protocol is not about teaching you how to build slides, write a speech or structure a presentation.
And it is not a general hypnotherapy package.
It is a focused performance programme built around hypnosis, personalised mental rehearsal and working directly with the response that appears under pressure.
The aim is to understand what gets in the way, work on that interference and rehearse the response you actually want.
The goal is not to turn you into somebody else.
It is to help more of your existing ability show up when it matters.
The PRIME Protocol runs over six weeks.
You receive four private Zoom sessions, two bespoke 15-minute hypnosis recordings, a PRIME workbook and a performance tracker.
The space between sessions gives you time to rehearse, apply the work and notice what changes in real situations.
Built Around You
The PRIME Protocol is not a one-size-fits-all hypnosis package.
The work is built around your situation, your pressure triggers, your language and your goals.
Your two 15-minute recordings are created specifically for you.
WHY HYPNOSIS?
Hypnosis sits at the centre of The PRIME Protocol.
I use it to work with attention, imagery, suggestion and mental rehearsal.
The focus may include performance anxiety, overthinking, self-doubt, fear of failure, recovery after mistakes and preparing for high-pressure situations.
The work is practical, personalised and focused on the performance you want to change.
SOMETHING YOU WILL ACTUALLY USE
You also receive a PRIME workbook and performance tracker.
These help you understand your pressure patterns, track real situations and build the routines that work best for you.
UK clients receive a physical workbook.
International clients receive immediate digital access, with a physical copy where practical.
About Tony Haresign
My work sits at the intersection of hypnosis, human behaviour and performance.
My background includes teaching, professional speaking, endurance, security risk and work within Critical National Infrastructure.
I trained with the Jacquin Hypnosis Academy, with additional training from Richard Barker and Ravi Mayar.
The PRIME Protocol focuses on one question:
What changes when someone who has the ability to perform comes under pressure?
Investment
The PRIME Protocol is £1,500.
Pay in full or in 3 payments of £500
This includes the full six-week programme, four private sessions, two bespoke hypnosis recordings, a workbook, a tracker, and personalised performance work.
The first step is a FREE 30-minute Prime Performance Audit
We look at the situation you want to change, what currently happens under pressure and what you want to happen instead.
It also gives us both the chance to decide whether The PRIME Protocol is the right fit.
FREQUENTLY ASKED QUESTIONS
Is this only for public speaking?
No. The PRIME Protocol is built for high-stakes firsts: board presentations, keynotes, panels, investor pitches and major client meetings. If you have a specific moment in mind, we'll discuss it in your PRIME Performance Audit.
Can my organisation pay for this?
Your organisation may be able to fund PRIME through its learning and development budget. We can raise an invoice directly to your organisation and provide the programme outline and client agreement for approval.
Will my employer know what we discuss?
No. Everything you share is confidential, even if your organisation pays for the programme.
Do I need to have experienced hypnosis before?
No. You just need to be able to use your imagination.
You do not need any previous experience of hypnosis.
I will explain what we are doing and why throughout the programme.
Will I lose control during hypnosis
No. Hypnosis is not mind control.
You remain able to hear, think, respond and stop the process if you choose.
Can I do The PRIME Protocol online?
Yes. The PRIME Protocol is designed to work online, allowing me to work with clients across the UK and internationally.
Why are there four sessions over six weeks?
The weeks between sessions are part of the process.
You use your bespoke hypnosis recordings, workbook and tracker while applying the work to real situations.
That gives you time to practise, rehearse and notice what actually changes.
What would change if pressure stopped deciding how well you perform?
You may already have the knowledge.
You may already have the experience.
You may already have the ability.
The PRIME Protocol is about helping more of that show up when it matters.
If there is a specific situation where you know you could perform differently, the first step is your Performance Audit.
THE PRIME PROTOCOL
Prime your mind.
Perform under pressure.
Hypnosis • Human Behaviour • High-Stakes Performance